Abstract

Recently different studies of green transport have become interesting for policy makers,
car manufacturers, customers and energy suppliers. Many stakeholders from the public
and private sectors are investing a lot of effort to identify consumer behaviour for future
improvements in development of green products and effective strategies, which could
accelerate the transition to sustainable future. This paper presents the effects of electric
vehicle promotional policies and customer preferences about alternative fuel vehicles.
This study has shown that the electric vehicle promotional policies adopted in Slovenia
have been unsuccessful, as the share of first-time registered electric vehicles in 2013 was
below 1%. For different segments of people whose opinions about low emission vehicles
differ, different measures must be adopted. When designing promotional policies focus
must be on the most relevant factors such as the total vehicle price and fuel economy.